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| Creativity for Graphic Designers | 
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| Author: Mark Oldach
Publisher: North Light Books
Category: Book
List Price: $19.99
Buy New: $10.73
You Save: $9.26 (46%)
Buy New/Used from $10.00
Avg. Customer Rating:  (14 reviews)
Sales Rank: 30668
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 144
Shipping Weight (lbs): 1.3
Dimensions (in): 10.9 x 8.5 x 0.5
ISBN: 158180055X
Dewey Decimal Number: 760
UPC: 035313316173
EAN: 9781581800555
ASIN: 158180055X
Publication Date: April 1, 2000
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 9 more reviews...
 Great Read March 6, 2008
I'm so glad my professor made this a required textbook! Mark Oldach's insights into the process of concept development are so helpful. This should be in the graphic designer's library. I will return to this book again and again!
 Great resource December 3, 2007
This book packs a lot of punch. It's written in an easy to understand format that is very creative with handwritten notes from the author in the margins. It's a great source of ideas with the numerous full-color case studies that are included. This book does an excellent job of providing graphic designers with step-by-step instructions on how to ask the right questions at the initial client meeting, go back to the office and download the information, then take the information and begin generating ideas, and finally, select which ideas should be developed. It's an invaluable tool for new designers.
A great book about how to practise as a graphic designer March 9, 2006
1 out of 4 found this review helpful
I love my mac, but I also love not using it. This book tells a lot about a designers prosess outside the mac. I found this sentence in the book: "Designers have a responsebility to do what they are paid to - design .... To many designers use the (mac) for a substitute for thinking". So right!
A real world book July 9, 2004
7 out of 7 found this review helpful
Unlike design books filled w/ eye-candy & no direction on processes, Mark Oldach steers the reader through well defined concepts & thoughts. An excellent book for all designers who wish to communicate through design.
definatly not a picture book December 11, 2003
8 out of 8 found this review helpful
I found this book to be very helpful in getting you to think of the box. Instead of being like a picture book with not much information, it tells you how to come up with ideas and explains the process of making a good design. This is a great book to have if you already have those picture books with just designs and need something to help you with actually creating your own designs.
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