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| Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find | 
 enlarge | Author: Poppy Evans
Publisher: Rockport Publishers
Category: Book
List Price: $30.00
Buy New: $17.00
You Save: $13.00 (43%)
Buy New/Used from $15.00
Avg. Customer Rating:  (30 reviews)
Sales Rank: 33542
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 264
Shipping Weight (lbs): 1.3
Dimensions (in): 8.1 x 5.7 x 0.8
ISBN: 1592530540
Dewey Decimal Number: 686.2
UPC: 080665305405
EAN: 9781592530540
ASIN: 1592530540
Publication Date: May 1, 2004
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Forms, Folds & Sizes is the book that is always next to a designerAes computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.
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| Customer Reviews: Read 25 more reviews...
 A Must Have for Graphic Designers!! October 31, 2008
After signing up for a graphic production class in which this book was required, I thought to myself, "Oh great, another dumb textbook that I'll be forced to buy." So I put off buying the book until the teacher said we actually needed it. I shopped around for the best prices, and finally decided to purchase it from Amazon. Well, after my book arrived, I flipped through it and was amazed. This book holds a wealth of information! And it's not just for graphic designers. I'd recommend it to any person who works in an office and makes newsletters or pamphlets. Inside the author includes pantone color guides, typical sizes for documents, boxes, etc., styles of packaging, printing/design terms, and just FYIs into the world of design. I say this is a must have for all graphic designers. This will be your go-to book in case of emergency. I know I'll be keeping this book on my desk at all times!
 GREAT June 12, 2008
This is a great book for graphic designers, and as a teacher i am, i think this will be a great book to recommend to my students, great general facts about the final process of design
Handy Reference March 27, 2008
Working in customer service for a print shop, I love the fact this handy reference provides me images and simplified explanations for customers who are oblivious to a myriad of printing issues. Being as the book was published in 2004, some of the information--specifically about postal standards--is now dated, but that information is readily available online at the USPS Web site, so it's easy for anyone to find (even designers)!
That issue aside, the book offers two great quick-reference charts for maximizing yield from a sheet and a terrific summarization of paper types, characteristics and finishes I can use to guide customers in their choices. Diagrams of folder templates are at 1/4 scale. The packaging templates show boxes broken down into flats. Simply scan the page and customize size. Standard package sizing is readily available online or you could just grab a calculator and do the math to calculate for custom fabrication. If you are designing labeling for plastic stock containers, the author recommends contacting specific manufacturers for their product specifications.
For information about standard size envelopes, the measurements are all there. If you need to know what kind of standard envelope you need for a 4-1/4" x 5-1/2" invitation, you can find it. A2, by the way. The process color swatches are a great reference to use in concert with your Pantone swatches. If you don't know what process color is or how it differs from spot color--there are hundreds of Design 101 books out there to help you out.
I agree with the reviewer who said, if you have no clue about design or the print industry, you may not know how to interpret the information this volume contains. If you speak the language, however, it is a great, handy desk reference.
Forms, Folds and Sizes December 13, 2007
This book is a must have for the designer. Although the layout is pretty mundane, the information is necessary. It is a package deal- from correct information about packaging, Pantone colors to envelope and paper sizes- it is everything you NEED to know in the design field.
Great Reference for any Graphic Designer September 21, 2007
This book has some great resources for any graphic designer, whether you're needing to figure out the right CMYK mixture for a color, or the average envelope size.
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