 | | |
| The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! | 
 enlarge | Authors: Al Ries, Jack Trout
Publisher: HarperBusiness
Category: Book
List Price: $15.95
Buy New: $4.03
You Save: $11.92 (75%)
Buy New/Used/Collectible from $4.03
Avg. Customer Rating:  (120 reviews)
Sales Rank: 11261
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 143
Shipping Weight (lbs): 0.2
Dimensions (in): 8 x 5.3 x 0.3
ISBN: 0887306667
Dewey Decimal Number: 658.8
EAN: 9780887306662
ASIN: 0887306667
Publication Date: April 27, 1994
Release Date: April 27, 1994
Availability: Usually ships in 1-2 business days
|
| Editorial Reviews:
Product Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
|
| Customer Reviews: Read 115 more reviews...
 Invaluable Perspective January 9, 2009
I really enjoyed reading this short and simple book.
It gives the marketing ideas in a clear and practical way with lots of real examples/mistakes which costed some companies millions of dollars. Although I do not work for a big consumer-goods company (on which this book is mainly focused), I gained an invaluable perspective.
A Great Marketing Overview January 4, 2009
As an introduction to marketing principles, this is a very easy read and understandable book. With an abundance of examples and simple language, it is no surprise to me that Al Ries and Jack Trout are referenced in so many marketing textbooks.
Good - but similar to 22 laws of branding December 23, 2008
I read this book because I had read their other book the 22 Imutable Laws of Branding and whilst there are some similarities, there is still some good stuff in here. They explain marketing in a simple way and don't over theorise. You can still pick up some marketing gems even if you have been marketing for years. I agree with one reviewer who said marketing is "not an exact sicence" becuase it relies on the human mind and emotion so much. Something which is very important and is explored in The Brighter Marketing Bible for Small Businesses. If you really want to find out more about marketing but don't have much time the 22 Immutable Laws of marketing is a good read. Just because it is simple don't dismiss it.
Clear and Strong December 9, 2008
1 out of 1 found this review helpful
Most pleasant surprise in a sequence of reading through marketing books. Clear and strong cases. Especially valid since most predictions became true. Especially the last chapter was an eye opener of how difficult it is to launch and maintain a clear and strong marekting strategy.
For Advanced Level Marketers September 30, 2008
This book is for intermediate to advanced level marketers. It shows you the strategies used by big brand names like Coke, Pepsi, Toyota, AT&T, etc. It chronicles the battle of these big name brands and the brilliant moves of some, and the dumb mistakes of others.
One of my favorite parts of the book is when the authors talk about "rungs" within peoples minds. Did you know that, depending on the product that you are marketing, only a set number of rungs exist within peoples minds?
Another fascinating point in this book is where they discuss how important it is to position yourself on these rungs. They ask a few questions to really drill the point home about how important the position you occupy on this ladder of rungs really is. For example, they ask you, "Who was the first President of the U.S.? Now who was the second?" Or "Who was the first man on the moon? Now who was the second?" So it had me thinking OMG they are right. They then go into how Hertz Rent A Car was on the second rung and they included this in their marketing literature by saying, "We're #2". Hertz then went on to include in their sales copy that because they were number two, they would try harder for your business. Hertz gained massive market share and was so successful with doing this that they pulled dead even with Avis. They then changed their marketing literature to say "We're #1" to try and take the #1 position and they failed miserably and their sales fell back down. The authors go on to explain why Hertz should have stayed with the #2 marketing literature. Fascinating book that talks about what the big boys do in marketing. I highly recommend this entertaining book.
From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days
|
|
|
Powered by Associate-O-Matic
| | |