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| Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find | 
 enlarge | Author: Poppy Evans
Publisher: Rockport Publishers
Category: Book
List Price: $30.00
Buy New: $18.81
You Save: $11.19 (37%)
Buy New/Used from $18.71
Avg. Customer Rating:  (30 reviews)
Sales Rank: 78487
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 264
Shipping Weight (lbs): 1.3
Dimensions (in): 8.1 x 5.7 x 0.8
ISBN: 1592530540
Dewey Decimal Number: 686.2
UPC: 080665305405
EAN: 9781592530540
ASIN: 1592530540
Publication Date: May 1, 2004
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Finally! A replacement for the "Pocket Pal" August 11, 2007
A great resource for all the little details you don't find in your design school text books. I've tossed my Pocket Pal and this is next to my copy of Bringhurst now.
 for a beginner.. August 3, 2007
3 out of 3 found this review helpful
i'm a big design book junky. i have shelves of them. so once you have all that.. you really don't need this one. it has little tidbits of design how-to's.
 The Book Should Be Renamed July 19, 2007
10 out of 11 found this review helpful
After reading the mixed reviews from ambiguous raves to detail specific criticisms, I checked out the book myself in a store.
The book isn't awful, but if you have a production department, it's probably better to ask them a question. The book doesn't outline anything that a production artist wouldn't know and that any competent graphic designer should know by heart.
Without any specific mechanicals or keylines, it'll give you an idea or suggestions for package design, but like a typographer doesn't need to get a book that just lists type samples of what they own (you can print samples out yourself with Fontbook or ask a freshman at any university to kidnap one from their Viscom dept.), a package designer should need such basic package design suggestions.
I was hoping for this to be a cheat-sheet kind of book much like the O'Reilly cookbook series might be, but it's the opposite.
An entire chapter devoted to how color prints! Great for a college freshman without access to a prepress class, but entirely asinine for someone who's done press checks. Your better off referencing Pantone's website or ordering yourself one of their color books since it'll be more accurate than a cheaply printed book like this.
It's actually really baffling that any creative person would rather reference an off the rack book that might suffer light or acid deterioration for CMYK swatches rather than Pantone Formula Guide Coated, unCoated, matte.
Yeah, this is a cheap concise reference, but you get what you pay for and this isn't an exception.
The book should be renamed to:
A Cheap Concise Production Reference for Short-cut Takers
Forms, folds and sizes June 27, 2007
0 out of 1 found this review helpful
This is an awesome reference for all types of folds and designer packaging stuff. Excellent.
 Waste of Paper June 7, 2007
6 out of 7 found this review helpful
No way this book is worth anything over 50 cents. I bought this book because of the many awesome reviews on it, and found it to be horribly unuseful and pointless to tell you the truth. Anything in this book can be found by searching google in 10 seconds, and half the things I would never bother doing so. I would have appreciated a better review before I purchased this book, so please don't make the same mistake I did. If you want to know the abbreviation for north carolina, be my guest....
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